A Hispanic Brand-Equity Marketing services helping companies to understand
the Hispanic consumer based on their consumer perceptions, attitudes,
behaviors, and cultural nuances that will help developing actionable
Brand marketing executions enhancing Brand consumer trust,
loyalty and endorsement to others


Quantitative Services - Discovery Phase:

  

HSM Inc., usually review previous qualitative research reports or suggest conducting qualitative research during the Exploration Phase using focus groups, IDIs, or Ethnographic research techniques before moving into the Discovery Phase.

HSM Inc., works with your Market Research or Advertising Agency on the front- or back-end of the Quantitative research process or Discovery Phase. The following quantitative services are offered:

Front-End

  • Hispanic research design
  • Collection instrument (i.e., Questionnaire) design
  • Collection instrument (i.e., Questionnaire) Spanish translation and adaptation that transcends all Hispanic nationalities
  • Hispanic Central Location Testing (i.e., in-person or online interview) setup and managing.
Back-End
  • Review analysis output and recommend other Multivariate Data Analyses techniques.
  • Convert quantitative results in actionable Marketing Strategy and Executions
If you would like more information, please contact us to schedule a conference call or a meeting at:

Info@HispanicSenses.com

 

 
 
Alex Camacho
MS, PhD Candidate
Managing Partner