A Hispanic Brand-Equity Marketing services helping companies to understand
the Hispanic consumer based on their consumer perceptions, attitudes,
behaviors, and cultural nuances that will help developing actionable
Brand marketing executions enhancing Brand consumer trust,
loyalty and endorsement to others


Qualitative Methodologies - Exploration Phase:

  

HSM Inc., experience and understanding of the Latino culture enables us to provide the insight necessary to design and execute effective qualitative Hispanic research-English and/or Spanish Language-delivering strategic information and guidance toward innovative solutions. Some of the research methods that HSM Inc., offers include:

  • Focus Groups and Mini-Groups
  • Ethnography and observational research
  • Concept Labs
  • Triads and Dyads
  • In-depth Interviews
  • Online Moderator Service

Qualitative Techniques:

  

Some of the specialized techniques include:
  • Sentence Completion
  • Perceptual Mapping
  • Brainstorming and Idea Generation
  • Mind Mapping
  • Laddering
  • Picture Sorts and Collages
  • Shop and discuss exercise
  • Zaltman Metaphor Elicitation Technique (i.e., ZMET)

Qualitative Services:

  

In addition to Moderator services, HSM Inc., offers the following:
  • Client meeting (pre- & post-) at their convenient location.
  • Developing & Translating Participant Screener's Guide
  • Developing and translating Moderator's Discussion Guide
  • Setting up and managing Focus Group (FGs) or In-Depth Interview (IDIs) Facilities and participants' incentive

Qualitative Deliverables:

  

  • MS Word
  • PowerPoint
  • pdf files (Adobe type files)
If you would like more information, please contact us to schedule a conference call or a meeting at:

Info@HispanicSenses.com

 

 
 
Alex Camacho
MS, PhD Candidate
Managing Partner